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Approach

Easy brands follow the current. Strong ones swim against it

We work where strategy, design and production meet. A brand is not a logo. It is a system that has to work on screen, on the shelf and at the printer.

For 15+ years we have built brand identities and packaging, mostly for food and beverage producers. We know the material, the ink and the press before we send the file, so what you approve is what gets printed.

We are a small team by choice. You talk directly to the people who design your brand, decisions are quick, and nothing gets lost between account managers. Strong brands are not made in a hurry. They are built.

Principles
  1. 01

    Clarity

    Every decision has a reason we can explain in one sentence.

  2. 02

    Consistency

    One system, from the logo to the last label in the range.

  3. 03

    Detail

    Sizes in millimetres, colours in Pantone, a proof before every run.

Team

A compact team that works side by side, strategy, design and production in one room. You always talk to the people doing the work.

Mladen PetrovFounder, art directorOff the clock: mountains, triathlon, diving.
ZlatiDesign[Off the clock: …]
RadiMarketing, projects[Off the clock: …]
Visit the studio

Come for coffee. Leave with a plan.

Plovdiv, 3 Bratya Miladinovi str., Bulgaria · [Mon–Fri, 9:00–18:00, by appointment]

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