Seven signs a manufacturer has outgrown its brand
Most companies do not decide to rebrand. They notice, one sale at a time, that the brand no longer matches the business. These are the signals we see most often in producers and manufacturers.
Notes on brands that work in the real world
Practical articles on branding, rebranding and packaging for producers and manufacturers.
How to get packaging printed exactly as designed
The most expensive packaging mistakes happen between the approved design and the printing press. Here is the checklist we use with every producer.
Brand book or style guide: what your team actually needs
A brand book is not a coffee-table object. It is a working tool for sales, HR, printers and agencies. This is how we structure one so people use it.
One family on the shelf: designing packaging for a product range
When a producer grows from three products to thirty, packaging often turns into a collection of unrelated labels. A range architecture keeps every new product recognisable from two metres away.
Event identity: from the logo to the finisher medal
A sports event lives on shirts, bibs, medals, banners and social media at the same time. One clear system saves weeks of production and makes the event recognisable year after year.
A visual system for social media that does not need a designer every day
Manufacturers post less than they should because every post feels like a design project. Templates built on the brand system change that.