Work
A solar brand powered by the sun.
Brand identity for a solar energy company that needed to look reliable in an industry full of promises.
Evolto designs and installs solar systems and battery storage for homes and businesses. The market is crowded and buyers are careful: they compare offers for weeks and choose the company they trust to still be there in twenty years.
We built an identity around light and movement: a mark of three rays, a confident orange and a deep plum that keeps the brand serious. The system works on offers, vans, containers and the office building.
The project animation goes here · 16:9 loop, 8–12 s, no sound
Three rays, one direction
The mark is three rays that move forward, like light reaching a panel. It is simple enough for a 2 cm label on an inverter and strong enough for a building facade.
The rays also became a pattern for backgrounds, vehicle wraps and presentations, so the brand stays recognisable even without the logo.
Orange for energy, plum for trust
Orange is the colour of the sun and of action. On its own it can look cheap, so we paired it with a deep plum and a lot of white space.
The result is warm and technical at the same time, which is exactly what a buyer of a 20-year investment wants to feel.
Solar Orange
#F15A22
Energy and action
#F15A22
Energy and action
Deep Plum
#5E364C
Trust and depth
#5E364C
Trust and depth
Panel White
#F7F4F1
Clarity and space
#F7F4F1
Clarity and space
Brand line
Your energy. Powered by the sun.
How we worked and what we made
- 01Brief and goals
A first meeting, the right questions and clear goals: what the brand has to achieve and how we will measure it.
- 02Research and audit
Market, competitors, customers and the current brand. What already works and what costs you sales.
- 03Logo and identity
Mark, wordmark and rules, refined until they work on a business card and on a facade.
- 04Visual system
Colours, typefaces, graphic elements and photo style that hold everything together.
- 05Rollout
Stationery, signage, vehicles, digital templates and the office, all from one system.
- 06Digital and campaigns
Social media, campaigns and content that carry the brand online.
How do you make an energy brand look reliable?
Restraint, clear typography and a colour system that works on technical documents as well as on billboards.
Did you design the offers too?
[Yes. Offer and presentation templates were part of the system.]
Do you work with companies outside Bulgaria?
Yes. We work in English and Bulgarian and hand over files ready for any printer or agency.