Work
A brand where language means business.
Brand identity and brand book for a translation agency that wanted to look as precise as its work.
1-StopAsia came to us with a clear business and a brand that did not show it. The agency translates and localises documents, software and campaigns between European and Asian languages for companies that cannot afford a single wrong word. Their clients are procurement teams, product managers and marketing departments who compare partners on accuracy, speed and trust long before they compare prices.
Our task was to build an identity that feels calm, exact and confident in every market, from a proposal in Frankfurt to a trade fair in Tokyo. We started with positioning and a short list of brand values, then designed a symbol, a colour and type system and a 27-page brand book. Today the team uses one system for print, digital, events and the office, so every new material looks like the same company.
The project animation goes here · 16:9 loop, 8–12 s, no sound
A symbol that joins three ideas in one stroke
The mark joins the letter A, the curved roof of a pagoda and a single brush stroke. The A stands for Asia and for the first letter of every alphabet the agency works with. The roof gives a quiet cultural reference without clichés, and the brush stroke brings the human hand into a business that is often seen as purely technical.
We drew the symbol on a strict construction grid, so it stays sharp at 8 mm on a business card and at 3 metres on a fair stand. It works with the wordmark, on its own as an app icon and as a cropped graphic element across layouts.
Ember red, stone ink and silk white
Three colours carry the whole identity. Ember red gives energy and makes the brand visible in a hall full of grey stands. Stone ink keeps it serious and readable for long documents. Silk white leaves room for text in any script, from Latin to Japanese and Thai.
Every colour has CMYK, Pantone and digital values and a clear role, so a printer, a web developer and an exhibition builder reach the same result. Two accent colours, fresh orange and sun yellow, are reserved for campaigns and data.
Ember Red
#E32B21
Energy, visibility, calls to action
#E32B21
Energy, visibility, calls to action
Stone Ink
#38363B
Text, structure, seriousness
#38363B
Text, structure, seriousness
Silk White
#FAF7EE
Space for every language
#FAF7EE
Space for every language
Brand line
The Production Powerhouse Behind Your Multilingual Business Operations
How we worked and what we made
- 01Brief and goals
A first meeting, the right questions and clear goals: what the brand has to achieve and how we will measure it.
- 02Research and audit
Market, competitors, customers and the current brand. What already works and what costs you sales.
- 03Strategy and message
One clear position, values, tone of voice and, when needed, a name and a brand line.
- 04Logo and identity
Mark, wordmark and rules, refined until they work on a business card and on a facade.
- 05Visual system
Colours, typefaces, graphic elements and photo style that hold everything together.
- 06Brand book
Short, clear rules and ready files for your team, printers and agencies.
- 07Rollout
Stationery, signage, vehicles, digital templates and the office, all from one system.
How long did the project take?
[About 8 weeks from the first meeting to the brand book, plus rollout.]
What does a brand book include?
Logo use, colour values for print and screen, typography, graphic elements, photography and examples on real materials.
Can the identity work in Asian scripts?
[Yes. Spacing, sizes and typeface pairings were tested with Japanese, Chinese, Korean and Thai text.]
Do you work with companies outside Bulgaria?
Yes. We work in English and Bulgarian and hand over files ready for any printer or agency.