Work
A race people recognise, a new landscape every year.
Event identity, shirts and medals for an ultra trail race, renewed for every edition.
K3 Ultra is a mountain ultra trail race. Runners collect shirts and medals and come back year after year, so the identity has two jobs: to be recognisable instantly and to give every edition something new to keep.
We built a fixed structure, logo, typography and layout, and draw a new illustrated mountain landscape for every edition. It is carried onto sublimated shirts, medals, ribbons, bibs and on-site branding.
The project animation goes here · 16:9 loop, 8–12 s, no sound
One system, a new landscape each year
The logo, the typography and the layout stay the same. The illustration changes: a new view of the mountains, new light, new colours. Runners know it is K3 and still get a new collectible.
Each illustration is drawn for production: sublimation on technical fabric, enamel colours on medals and large-format print on mesh.
Designed for the finish line
The medal is the one piece of an event brand people hang on the wall. We design it first and let the rest of the edition follow.
Production is planned backwards from race day, so medals, shirts and banners arrive on time every year.
Night Ridge
#1F2A2E
Type and outlines
#1F2A2E
Type and outlines
Sunrise
#D9692F
Energy of the edition
#D9692F
Energy of the edition
Glacier
#3A8C8A
Depth in the illustration
#3A8C8A
Depth in the illustration
Snow
#F4F1EC
Space
#F4F1EC
Space
The idea
Every year a new landscape. Always the same race.
How we worked and what we made
- 01Brief and goals
A first meeting, the right questions and clear goals: what the brand has to achieve and how we will measure it.
- 02Concepts
Two or three directions shown on real applications, so the choice is easy and confident.
- 03Logo and identity
Mark, wordmark and rules, refined until they work on a business card and on a facade.
- 04Event on site
Shirts, medals, banners and on-site branding, ready for the day of the event.
- 05Prepress and production
Files, proofs and press checks until the colour is exactly what you approved.
How early should an event start the design?
10 to 12 weeks before race day, so medals and shirts can go to production on time.
Do you manage production?
Yes. We prepare files and supervise production with trusted suppliers or with yours.
Do you work with companies outside Bulgaria?
Yes. We work in English and Bulgarian and hand over files ready for any printer or agency.