Work
Born from history, made for you.
Brand identity and packaging for a cosmetics brand that lets the product speak.
Natieni creates skincare inspired by old recipes and natural ingredients. The founders wanted a brand that feels premium without shouting, and packaging that stands out on a shelf full of colour by doing the opposite.
We built a strict black and white system: a stacked wordmark, an N monogram, generous white space and black and white photography. The range is read by typography, not by colour, so every new product joins the family without a redesign.
The project animation goes here · 16:9 loop, 8–12 s, no sound
A monogram you can feel
The N monogram works as a seal on boxes, bottles and the shop sign. On packaging it is embossed or printed in a single colour, so it is felt as much as seen.
The stacked wordmark gives the name rhythm, NA TIE NI, and becomes a graphic element on boxes and in campaigns.
Black and white, on purpose
Skincare shelves are loud. A calm black and white system makes Natieni the quiet product people notice first.
Matte white carton, black type and one finish per pack keep the production simple and the result premium.
Ink
#1E1E1E
Type and monogram
#1E1E1E
Type and monogram
Stone
#8A8A88
Secondary text and photography
#8A8A88
Secondary text and photography
Porcelain
#F7F7F5
Packaging and space
#F7F7F5
Packaging and space
Brand line
Born from history. Made for you.
How we worked and what we made
- 01Brief and goals
A first meeting, the right questions and clear goals: what the brand has to achieve and how we will measure it.
- 02Strategy and message
One clear position, values, tone of voice and, when needed, a name and a brand line.
- 03Logo and identity
Mark, wordmark and rules, refined until they work on a business card and on a facade.
- 04Packaging
Range architecture, labels and materials, designed for the shelf and for the press.
- 05Prepress and production
Files, proofs and press checks until the colour is exactly what you approved.
- 06Brand book
Short, clear rules and ready files for your team, printers and agencies.
Why no colour on the packaging?
On a loud shelf, restraint stands out. Colour can still mark a line later without breaking the system.
Which finishes did you use?
[Matte carton with blind embossing or one spot varnish per pack.]
Do you work with companies outside Bulgaria?
Yes. We work in English and Bulgarian and hand over files ready for any printer or agency.